Thoughts on my Profession

I occasionally get the urge to write something about the work that I do and/or my profession in general.  I also draw little distinction between b-to-b marketing, sales, lead generation, company social media outreach, public relations, etc..  In smaller organizations these should all be facets of the same coordinated effort.  If you are at GE or Intel or [insert large company here] and want to disagree with me, feel free to do so.

I admit that things are different at large organizations (although I think they are less different than most people think) and I frankly don't have the energy to argue with you on this, but it's one of the reasons that I like working with smaller, growing companies - the ability to build and grow a program that incorporates all of these areas is what I enjoy and find most effective.  Also - I'm generally not talking about b-to-c efforts in any of these posts.  Selling and marketing to consumers is generally not something that have a great deal of experience with and don't really understand.

 

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Alex Crittenden

 

About 

I'm an Enterprise Account Executive with roughly 2 decades of experience working with growing organizations. My focus and experience is on driving sales, building strategic messaging and market positioning, and helping companies to grow. This is a personal blog and does not represent the opinions or feelings of any company that I currently work for or with.

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