National Account Executive
Greater Minneapolis-St. Paul Area
My primary role is to identify, build, and solidify relationships with organizations that understand the importance of data security in their environment and the changing nature of the security landscape.
Other responsibilities include brand and service positioning - this includes social media communication and helping to drive marketing and content creation around specific service categories and key vertical markets.
NetSPI is a consulting firm that typically works with Fortune 1000 clients to take a holistic approach to information security and can provide the expertise and experience that our clients require to identify the risks within their applications and environments.st
It's been an exciting organization to work with as we've grown more than 20% per year over the last few years even while the economy suffered. The steps that the ownership/management team took to focus the organization on key services and profitability have helped us grow in size and in our ability to deliver world-class assessment and consulting services for some of the nation's largest companies.
I believe that our efforts to drive positioning, messaging, and content creation and our success in driving new sales and long-term relationships with leading national clients in a variety of key strategic verticals has allowed NetSPI to become one of the largest and most successful independent firms in the information security space.
About Alex Crittenden
My clients tend to be rapidly-growing and forward-thinking organizations that are looking to improve the execution and value of operations and/or sales. They are looking for a partner that has experience and expertise in building those functions and setting up processes to be as effective and efficient as possible.
With experience in building sales programs and operational frameworks - as well as delivering on both, my role is to help clients drive growth through increased sales and the efficient execution of delivering on those sales.
Additional Background:
- Built / Led Operationsat White Oak Security from 2017 to 2023
- Part of executive leadership team
- Built-out PMO, responsible for overall execution of operational team
- Developed (and was responsible for) all company contracts and policies
- Responsible for client legal contract negotiations / review
- Developed overall price modeling methodology
- Developed sales training program & content
- 20+ years of sales experience in both leadership and 'feet on the street' roles
- Value-driven selling
- Strong history of successfully bringing new services and products to existing markets
- History of working with wide range of clients in a variety of industries