I occasionally get the urge to write something about the work that I do and/or my profession in general. I also draw little distinction between b-to-b marketing, sales, lead generation, company social media outreach, public relations, etc.. In smaller organizations these should all be facets of the same coordinated effort. If you are at GE or Intel or [insert large company here] and want to disagree with me, feel free to do so.
I admit that things are different at large organizations (although I think they are less different than most people think) and I frankly don't have the energy to argue with you on this, but it's one of the reasons that I like working with smaller, growing companies - the ability to build and grow a program that incorporates all of these areas is what I enjoy and find most effective. Also - I'm generally not talking about b-to-c efforts in any of these posts. Selling and marketing to consumers is generally not something that have a great deal of experience with and don't really understand.
About Alex Crittenden
My clients tend to be rapidly-growing and forward-thinking organizations that are looking to improve the execution and value of operations and/or sales. They are looking for a partner that has experience and expertise in building those functions and setting up processes to be as effective and efficient as possible.
With experience in building sales programs and operational frameworks - as well as delivering on both, my role is to help clients drive growth through increased sales and the efficient execution of delivering on those sales.
Additional Background:
- Built / Led Operationsat White Oak Security from 2017 to 2023
- Part of executive leadership team
- Built-out PMO, responsible for overall execution of operational team
- Developed (and was responsible for) all company contracts and policies
- Responsible for client legal contract negotiations / review
- Developed overall price modeling methodology
- Developed sales training program & content
- 20+ years of sales experience in both leadership and 'feet on the street' roles
- Value-driven selling
- Strong history of successfully bringing new services and products to existing markets
- History of working with wide range of clients in a variety of industries