I’m starting to think that all sales and marketing people should spend at least one day a week working from a coffee shop (or a tea house or something similar and public). Since I
Working From a Coffee Shop
About Alex Crittenden
My clients tend to be rapidly-growing and forward-thinking organizations that are looking to improve the execution and value of operations and/or sales. They are looking for a partner that has experience and expertise in building those functions and setting up processes to be as effective and efficient as possible.
With experience in building sales programs and operational frameworks - as well as delivering on both, my role is to help clients drive growth through increased sales and the efficient execution of delivering on those sales.
Additional Background:
- Built / Led Operationsat White Oak Security from 2017 to 2023
- Part of executive leadership team
- Built-out PMO, responsible for overall execution of operational team
- Developed (and was responsible for) all company contracts and policies
- Responsible for client legal contract negotiations / review
- Developed overall price modeling methodology
- Developed sales training program & content
- 20+ years of sales experience in both leadership and 'feet on the street' roles
- Value-driven selling
- Strong history of successfully bringing new services and products to existing markets
- History of working with wide range of clients in a variety of industries
Secure360 2013
Over the last few years I’ve been lucky enough to be involved with the Upper Midwest Security Alliance (UMSA) as the OWASP representative to the board (although I’ve had to step-down from that role
Another Shout Out to NetSPI
Another press release came out from NetSPI and it deserves to be noted (we don’t do a ton of press releases and two in a week is very out-of-the-ordinary)… NetSPI Works with RSA to Help
Who Are You Selling To (and Who Should You Be Selling To)?
This one’s a little 101, but … One of the first questions that needs to be asked when working organizations on improving their sales is 'are you focusing your time and efforts on selling to
NetSPI Press Release–Cerner successfully certifies under DEA EPCS
This is just a quick post by way of getting the word out. NetSPI put out a press release this morning about the successful DEA EPCS certification for Cerner. For those of you that
Competitive Research
For any business it's important to know the competition. These are the companies that take business from you, that undermine your relationship with partners, that help shape the perception of your industry in the
Getting Back Into the Swing of Things
You may have noticed the fitbit stats that post in the side bar. This little thing has completely altered how I manage my day-to-day physical existence. I have become one of those irritating people
The Garden Planting Calendar All Things Plants
For those of you that don't know me - I'm into plants.... And this year I'm going to get a lot more organized around the whole vegetable garden thing. Normally I'm pretty haphazard about
The Brilliance that is ‘Switch’
For those of you that know me you would probably be aware of the fact that I am fascinated by the way our brains operate. I am on a personal journey of self-improvement that
Side Projects
I get involved in side projects from time to time. Some of them relate to my profession and some have absolutely nothing to do with my work-related skills. These projects tend to overlap my