About Alex Crittenden

My clients tend to be rapidly-growing and forward-thinking organizations that are looking to improve the execution and value of operations and/or sales. They are looking for a partner that has experience and expertise in building those functions and setting up processes to be as effective and efficient as possible.

With experience in building sales programs and operational frameworks - as well as delivering on both, my role is to help clients drive growth through increased sales and the efficient execution of delivering on those sales.

Additional Background:
- Built / Led Operationsat White Oak Security from 2017 to 2023
- Part of executive leadership team
- Built-out PMO, responsible for overall execution of operational team
- Developed (and was responsible for) all company contracts and policies
- Responsible for client legal contract negotiations / review
- Developed overall price modeling methodology
- Developed sales training program & content

- 20+ years of sales experience in both leadership and 'feet on the street' roles
- Value-driven selling
- Strong history of successfully bringing new services and products to existing markets
- History of working with wide range of clients in a variety of industries

Here are my most recent posts

NetSPI

National Account Executive July 2008 – Present (4 years 7 months)Greater Minneapolis-St. Paul Area My primary role is to identify, build, and solidify relationships with organizations that understand the importance of data security in their environment

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What is This Site?

Why a personal landing page?  I like to think that it's not because I'm a narcissistic ego-maniac (although I might be fooling myself here), but I ended up getting the URL a while ago

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Contact Me

I'm always interested in connecting professionally with others when it makes sense.  I'm based in Minneapolis, but spend quite a bit of time in the Southeastern US as well (particularly Atlanta).  If you are

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Thoughts on my Profession

I occasionally get the urge to write something about the work that I do and/or my profession in general.  I also draw little distinction between b-to-b marketing, sales, lead generation, company social media outreach,

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